B Lab EU: Hi! Please tell us briefly who you are and what your company does. Davines: The Company was founded in Parma in 1983 by the Bollati family as a research laboratory specialised in the production of top quality hair and skin care products for renowned cosmetic companies worldwide. In 1993 the Davines brand was created to identify hair cosmetic products dedicated to the professional hairdressing market with design, formulation and production entirely performed by its in-house laboratories.
As a B Corp, the Davines group is now an international player present in more than 90 countries with a multicultural staff of several nationalities. In addition to our headquarters in Parma, the Company has branches in New York, London, Paris, Mexico City, Deventer (The Netherlands) and Hong Kong.
At Davines every product is created with craftsmanship using the most advanced cosmetic technology. We prioritise the use of ingredients of natural origin, produced using energy from renewable sources and packaged in a way that minimises environmental impact. We draw inspiration from the ideal of Sustainable Beauty as an inseparable union between the Beautiful and the Good.
B Lab EU: Why did you decide to become a B Corp? Davines: Since the year 2000 we've aimed to combine the success of our business with a positive impact not only on the environment but also on our community of stakeholders - employees, suppliers and customers. This vocation for sustainability is rooted in our company’s history and has shaped its identity and its daily activities.
The desire of the Davines Group to become a B Corp is consistent with the company’s effort to pursue a business model focused on a “prosperous longevity” where the values expressed by it gradually come to life.
B Lab EU: What does being a B Corp mean to you? Davines: For us it means feeling responsible every day for the world we live in, for future generations, keep attentive to our actions both small and large. We have changed our vision and mission to being “the best FOR the world”, creators of a good life for all, through beauty, ethics and sustainability.
B Lab EU: Have you seen business benefits of being a B Corp? Davines: As our CEO, Paolo Braguzzi, has said: "Through the B Corp community, we were pleased to find that there is a movement of companies that draws inspiration from the same principles we believe in. This makes us optimistic on the possibility that business can become a tool beneficial for the wellbeing of society and not the other way round.”
We see interdependence as a fundamental principle for the prosperous longevity of our company, so much so as that we have included it among the fundamental values of our Ethical Charter. We collaborate with other BCorps and we encourage the promotion of the movement among the companies with which we come into contact..
B Lab EU: What are you looking forward to most about the 2019 Summit? Davines: Based on our previous experience the summit offers amazing opportunities to learn, exchange ideas and debate with inspiring people. The Keynotes feature world-class speakers that genuinely share their knowledge and provide food for thought, while the workshops allow companies to work together on specific topics and give birth to new ideas.
The 2019 summit is the perfect occasion to undertake a journey and come back enriched by the things one has shared with others. After all, sustainable development can only be done together.
B Lab EU: What are your plans for the future to use your business as a force for good? Davines: Our company will continue carrying out strategic projects with the aim of having a positive impact on the environment, on people and on all our stakeholders. These projects, in addition to relevant data on our group, are summarised in our Sustainability Report which can be found on our site: www.sustaining-beauty.com
B Lab EU: Thank you and look forward to seeing you at the Summit!