B Lab EU: Hi! Tell us briefly who you are and what your company does. Pixelis: We are Pixelis, the Branding for good agency. We work together with brands to help them thrive in the future: co-defining their purpose and brand identity and also helping them walk the talk in their daily marketing activity (packaging, social media, in-store highlights, digital tools, events, etc). Because they are trendsetters, to us, brands are the best way to change the world.
B Lab EU: Why did you decide to become a B Corp? Pixelis: Both for its challenging BIA and inspiring community. It’s been 4 years now and we are just in love with B Corp!
B Lab EU: What does being a B Corp mean to you? Pixelis: Being a B Corp is first of all a state of mind which combines business and positive impact, ambition and fun, local involvement and the international community. B Corp is a belief that companies can be part of the solution, for real.
B Lab EU: Have you seen business benefits of being a B Corp? Pixelis: B Corp is fully integrated in our corporate culture, it has tackled lots of businesses issues: new business, client loyalty, singularity both towards clients and also employees, collaborators’ involvement, connexion with change makers... B Corp is kind of a new business language which accelerates virtuous opportunities.
B Lab EU: What are you looking forward to most about the 2019 Summit? Pixelis: I’m sure I will meet new amazing B Corps, reconnect with old friends, get inspiration and good news, feel the good vibes of the European community and why not co design a European roadmap to raise our influence?!
B Lab EU:What are your plans for the future to use your business as a force for good?
Pixelis: Being bold, consistent and spreading the word (and action) toward a maximum of our business partners. ASAP. We don't have much time left...
B Lab EU: Thank you and look forward to seeing you at the Summit!