B Lab EU: Hi! Tell us briefly who you are and what your company does. Utopies: Utopies is the leading French sustainability think tank and consultancy, founded in 1993, and the 1st French B Corp.
We help companies going beyond minimisation of risks ("less bad") to rather maximising their positive impact ("more good") by working on their purpose, their offer of products and services and brand strategy.
B Lab EU: Why did you decide to become a B Corp? Utopies: Utopies was the first sustainability consultancy in France and has always been a pioneer since then. When the company turned 20, we decided to celebrate that anniversary by launching the B Corp movement in France as its philosophy perfectly matches ours!
Since 2015, we've helped the French community to grow and almost 100 companies are now part of it!
B Lab EU: What does being a B Corp mean to you? Utopies: As a sustainability pioneer, we thought we were the model students. But with 97 out of a possible 200 points, the BIA helped us realise that we have a lot to improve on.
Being a B Corp means leading new ways of doing business and always improving your impact!
B Lab EU: Have you seen business benefits of being a B Corp? Utopies: Being a B Corp has helped us to gain more visibility, win some new clients and attract talent willing to make a positive impact.
B Lab EU: What are you looking forward to most about the 2019 Summit? Utopies: Meeting other B Corps eager to improve our collective impact.
B Lab EU:What are your plans for the future to use your business as a force for good?
Utopies: To convince more companies to become B Corps!
B Lab EU: Thank you and look forward to seeing you at the Summit!